Browserbase Platform Launch & Rebrand

Overview

one day, Paul, CEO of Browserbase (told the entire company that we were going to do a huge rebrand in both our positioning in the market and design). As I learned, it was much easier said than done.

The launch touched every team in the company. I helped make the film and shape the story, wrote the launch articles and the social, built the demo code templates, rewrote the docs from scratch so they matched the new positioning and walked through one user journey across the platform, and owned paid acquisition and earned media.