LEGO outreach
Building personalized demo microsites and delivering custom LEGO kits for account-based outreach.
- Budget
- $1,500 — LEGO kits and packaging (reported cost)
Overview
At the end of the summer '25, I wanted to work on a fun account-based outreach. What better than to give the nerdiest people in the world Lego minifigures of themselves? We found 30 target accounts in SF, found their CEO/CTO on LinkedIn, and turned them into Lego minifigures (pre-AI, so this was actually quite difficult).
We also spun up microsites for each company with a custom demo I filmed using Loom and an ideal use case for their company. Then the hard part, we went out and hand-delivered each Lego IRL and used them to book meetings, generating > 100x ROI (in pipeline).
Reported results
- Personalized demo microsites
- 30
- Source-reported count of personalized demo microsites. Source · Checked
Launch assets & references
Published articles, videos, demos, and supporting resources. Engagement counts are snapshots from the dates shown and may have changed.
Recap and photo on X ↗
Observed
- Post views
- 65.7K
- Replies
- 31
- Reposts
- 13
- Likes
- 144
- Bookmarks
- 51
Public post engagement on X. Views are post views, not video plays or unique viewers. Rounded counts are preserved as displayed.
LEGO recap on LinkedIn ↗
Observed
- Reactions
- 282
- Comments
- 27
Public LinkedIn counts observed through Computer. Impressions, video views, and repost counts were not displayed; omitted counts are unknown, not zero.